[ohora] Japanese Market Contents Marketer

Job Description

[GLLUGA at a glance] After the establishment of GLLUGA in 2015, the company launched its own brand ‘Ohora’ in 2019. It is leading a new paradigm in nail care by introducing semi-cured gel nails made by solidifying 100% liquid gel raw materials. From materials to products, it is developed domestically, and not only does it have thorough quality control, but it also expands the range of consumer choices with its sensuous design, growing rapidly. As of December 2023, the Ohora brand has achieved cumulative sales of 25 million units and 300 billion won worldwide, and is advancing into Japan and the United States in 2021, making a leap forward as a global brand. In February and March 2024, it began offline sales at 2,500 stores, including Target and Walmart, large U.S. supermarket chains, and plans to expand sales to 4,000 stores in 2025. In addition, by acquiring Gelato Factory, which operates the nail brand ‘Gelato Lab’ targeting the MZ generation in late 2022, we are gradually expanding our product line by adding solar gel that can be applied only with sunlight without a lamp. ■Introducing our main tasks. [Planning and producing viral content by SNS channel] 1. Establishing and executing Ohora’s influencer collaboration marketing strategy in the Japanese market. 2. Planning video, image, and text content that appeals to Japanese consumers 3. Producing and uploading short-form content for Instagram Reels and TikTok 4. Planning and executing by reflecting local trends in Japan [Establishing and executing SNS viral strategies] 1. Planning strategies to maximize brand account growth and reach and participation 2. Operating viral campaigns using hashtags, sounds, and challenges 3. Planning user-participatory content (UGC) [Data analysis and optimization] 1. Analyzing content performance (views, likes, comments, and shares) and deriving insights 2. Optimizing through data-based A/B testing [Collaboration with influencers and creators] 1. Discovering and collaborating with KOLs (influencers) and UGC creators in Japan 2. Recruiting and operating creators suitable for brand campaigns [Maintaining brand identity and reflecting trends] 1. Quickly reflecting trends while maintaining brand tone and manner 2. Global headquarters and SNS operation through collaboration with Japanese team [SNS チャネルごとのバイラルコンテンツの企画・制作] 日本市場に適したmovement drawing・画像・テキストコンテンツの企画・制作
 Instagram ReelsやTikTokを活用したショートフォームコンテンツの制作・投稿 Japan's new business district [SNSバイラルル㈦略の構築・実行] ブランド公式アカウントの成長戦略の策定とリーチ・エンゲージメント率の最大化
 ハッシュタグ、サウンド、チャレンジを活用したバイラルキャンペーンの運営 ユーザー参加type コンテンツ（UGC）の企画・推進
 [データ分析と最適化] Continuing to understand the results To separate and determine
 データに基づいたA/Bテストを実施し、効果的なマーケティング戦略を策定
 [インフルエンサーおよびクリエイターとの協業]
 日本国内のKOL（キーオピニオンリーダー）やUGCクリエイターの発掘・連携 ブランドキャンペーンに適したクリエイターの選定・運営 [ブランドアイデンティティの維持とトレンドの融合] ブランドのトーン＆マナーを維持しつつ、トレンドを迅速に反映したコンテンツ制作
 グローバル本および日本チームとの連携を通じたSNS Travel



Qualifications

1. Preference will be given to those with influencer marketing and collaboration experience. 2. Preference will be given to those with an understanding of trends and algorithms on SNS platforms. 3. Preference will be given to those with experience in creating viral content such as short-form videos. 4. Preference will be given to those who consume a lot of SNS content and are sensitive to trends. 5. Preference will be given to those who can utilize video/image editing tools. 6. Preference will be given to those with a challenging spirit based on a love for the brand. I prefer -Information management method - SNSプラットフォームのトレンドやアルゴリズムに精通している方（優遇） -Show me the activity plan. （優遇） - SNS コンテンツを積極に消費し、トレンドに敏感な方 -Movement, drawing, drawing, drawing, and use. - Love, feel, love, fight, fight, fight, fight, fight, fight Is it possible to fight in the world and fight against the enemy?

Preferred

Preference will be given to those who are fluent in Korean and Japanese!

Etc

[You can achieve this growth by joining the Global Business Division.] 1. We aim to provide an overwhelming experience to global customers through Ohora gel nail products. 2. We analyze local markets in over 30 countries including Korea, the US, Europe, and Asia, and devise and implement localization strategies that fit each country. 3. We aggressively enter overseas markets through channel strategies based on market attractiveness and strategic importance, such as operating our own mall, operating local open markets, and collaborating with local partners. 4. We collect and deliver input to the internal product team so that global customer needs and consumption tendencies can be reflected in product development. 5. The Global Business Team consists of members with 3-10 years of experience and diverse backgrounds such as startups, start-ups, and large corporations. 6. We collaborate with the product, finance, and SCM teams on a daily and weekly basis to ensure stable sales in the global market.

Preferred Visas

Benefits

Cover Letter

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