[ohora] US Market Contents Marketer

Glluga
Job Type
Full Time
Job Category
Marketing/Ads
Work Model
On-site
Working Days
Mon, Tue, Wed, Thu, Fri
Work Time
Salary
Decision After Interview
Location
416 Hangang-daero, Jung-gu, Seoul, Republic of Korea
Job Description
[GLLUGA at a glance] After the establishment of GLLUGA in 2015, the company launched its own brand ‘Ohora’ in 2019. It is leading a new paradigm in nail care by introducing semi-cured gel nails made by solidifying 100% liquid gel raw materials. From materials to products, it is developed domestically and, of course, with thorough quality control, it is rapidly growing by expanding the range of consumer choices with sensational designs. As of December 2023, the Ohora brand has achieved cumulative sales of 25 million units and 300 billion won worldwide, and is advancing into Japan and the United States in 2021, making a leap forward as a global brand. In February and March 2024, it began offline sales at 2,500 stores, including Target and Walmart, large U.S. supermarket chains, and plans to expand sales to 4,000 stores in 2025. Also, in late 2022, we acquired Gelato Factory, which operates the nail brand ‘Gelato Lab’ targeting the MZ generation, and are gradually expanding our product line by adding solar gel that can be applied only with sunlight without a lamp. ■Introducing our main tasks. [SNS content planning and operation] 1. We establish content topics and plans that match the brand direction and marketing strategy. 2. We plan concepts/hooking ideas based on trend analysis. 3. We deliver agency collaboration guidelines and manage feedback. [Content production and publishing] 1. We plan shooting, write scripts, and edit simple images/videos. 2. We film directly or collaborate with external production personnel. 3. We optimize content to meet the standards and algorithms of each channel. [Channel operation and performance analysis] 1. We upload posts and manage communities (comments/DM, etc.). 2. We analyze performance by content and derive follow-up improvement plans.
Qualifications
1. Those with less than 2 years of relevant work experience 2. It would be better if you understand the characteristics and content trends of each SNS channel. 3. It would be better if you have video content planning skills and basic shooting/editing skills. (Using Premiere, Capcut, TikTok, Reels tools)
Preferred
Someone who is fluent in Korean and English
Etc
[■ You can achieve this growth by joining the Global Business Division.] 1. We aim to provide an overwhelming experience to global customers through Ohora gel nail products. 2. We analyze local markets in over 30 countries including Korea, the US, Europe, and Asia, and devise and implement localization strategies that fit each country. 3. We aggressively enter overseas markets through channel strategies based on market attractiveness and strategic importance, such as operating our own mall, operating local open markets, and collaborating with local partners. 4. We collect and deliver input to the internal product team so that global customer needs and consumption tendencies can be reflected in product development. 5. The Global Business Team consists of members with 3-10 years of experience and diverse backgrounds such as startups, start-ups, and large corporations. 6. We collaborate with the product, finance, and SCM teams on a daily and weekly basis to ensure stable sales in the global market.
Preferred Visas
Employment Visa (E1~E7)
Residence (F2)
Overseas Korean (F4)
Permanent Residence (F5)
Benefits
Four Major Insurances
Annual Leave
Parental Leave
Maternity Leave
Funeral Allowance
Night Transportation Expenses
Free Dress
Training/Seminar/Study
Break Room
Company Photos
Glluga
Industry
C. Manufacturing
Contact
01033275825
hyunseung.park@ohora.com
https://www.ohora.kr/
Company Location
충남 천안시 서북구 2공단8길 45 2층
This job posting must not be copied, distributed, or modified without permission from 코워크위더스(주). Any unauthorized use-including for non-recruitment purposes-is strictly prohibited.
Job Type
Full Time
Job Category
Marketing/Ads
Work Model
On-site
Working Days
Mon, Tue, Wed, Thu, Fri
Work Time
Salary
Decision After Interview
Location
416 Hangang-daero, Jung-gu, Seoul, Republic of Korea