Job Description

Regionally Specific Content Planning and Operation: Create social media (e.g., LinkedIn) and digital marketing content that reflects local sentiments and healthcare market trends in Europe and the Middle East. Cultural Context Optimization: Reinterpret the unique benefits of products (e.g., CareBuddy Multi, HbA1c, CRP, ACR) to fit the local healthcare system and user lifestyles, and deliver messaging (localization). Digital Lead Generation: Target local buyers and healthcare professionals to identify potential customers and support initial communication. Exhibition-Linked Online Promotion: Execute online viral and buy-up targeted marketing campaigns before and after major global exhibitions such as MEDICA (Dusseldorf) and Medlab (Dubai).

Qualifications

Cultural Intelligence: Experience living or studying in Europe or the Middle East, or possessing a deep understanding of the relevant culture. (Emotional empathy and the ability to connect with locals will be prioritized over length of experience.) Business Communication Skills: Ability to write and communicate professionally in business using English and the relevant regional language (Arabic, major European languages, etc.). Digital Tool Utilization Skills: Proficient in operating online marketing platforms (e.g., social media, email marketing) and capable of data-driven performance analysis.

Preferred

Long-term Partnership Orientation: Rather than a one-time project, you are a strong candidate willing to grow with Careforyou's brand and collaborate for a long period of at least one year. Interest in the Medical Device/Biotechnology Industry: You understand the value of in vitro diagnostic devices and the digital healthcare industry, and have a strong desire to learn and acquire specialized knowledge. Global Network: You possess a strong local community or network of contacts, enabling you to contribute to substantial market penetration.

Preferred Visas

Cover Letter

Required