Job Description

- Establishment of North American Market Localization Strategy: Formulating a localization strategy for the 'NoseKnows' brand through analysis of pet food trends and consumer needs in Canada (Alberta, Quebec, etc.) - Digital Performance Marketing: Executing targeted ads using Google Ads, Meta Ads, etc., optimizing ROAS, and data-driven growth hacking - Content and Social Media Channel Management: Planning English content tailored to North American sensibilities (Instagram, TikTok, YouTube, etc.) and managing social media communities - Influencer and Partnership Collaboration: Recruiting local pet influencers, managing product trial groups, and establishing B2B partnerships with local pet shops and communities - Offline Promotion Planning: Planning participation in local trade fairs and executing integrated online and offline marketing

Qualifications

- At least 3 years of practical experience in global marketing: Experience in launching brands or managing campaigns targeting overseas markets is essential. - Business-level English proficiency: Candidates capable of communicating effectively with local partners in North America, as well as handling English copywriting and contract review. - Data analysis and tool utilization skills: Candidates capable of utilizing analytics tools such as GA4 and AppsFlyer to improve marketing funnels and provide rationale for decision-making. - Proactive problem-solving skills: Candidates capable of responding to variables that arise during initial market entry, and independently setting and executing work priorities. - Content planning sense: Candidates with a deep understanding of the pet industry and the premium fresh food (BARF) market, and the ability to visualize this knowledge into compelling messages.

Preferred

- North American Resident and Degree Holder: Individuals with a deep understanding of local Canadian culture and consumer behavior patterns. - Startup Early Member Experience: Individuals with experience efficiently driving tasks and achieving results in resource-constrained environments. - Pet Healthcare/Food Industry Experience: Individuals with a strong interest in and understanding of pet health, microbiome analysis, and AI-based services. - Video Editing and Design Tool Proficiency: Individuals capable of creating simple marketing assets independently using tools such as Canva and Adobe Creative Suite.

Etc

Fresh Hour is striving to create an environment where good colleagues can work together for a long time. We are continuously providing the support necessary to balance immersion and recovery. ◆ Work at Your Own Rhythm • Flexible arrival and departure times before 11 AM, operating a flexible work system • You can arrive at work as early as 7 AM and leave after working for 8 hours ◆ No Pressure for Short Outings • Leave available in 1-hour increments • Support for Half-Day Leave and Half-Half-Day Leave allows you to flexibly handle personal appointments such as banking or doctor's appointments ◆ Guaranteed Anniversaries and Recharge • Birthday Leave: We provide 1 day of annual leave usable starting from your birthday • Fresh Leave: We provide an additional day of annual leave to new employees who have worked hard to adapt after 3 months of employment • Company Anniversary Holiday: The company anniversary is a company-wide holiday for everyone to recharge together • Company leave applies starting 3 months after joining ◆ The Company Covers Growth Costs • Annual support of 200,000 KRW for training expenses including conferences, lectures, and books ◆ Basic Support Needed for Work • 15,000 KRW meal allowance for overtime work • You can request your desired snacks every month ◆ We Don't Skimp on Equipment • MacBook Or Windows laptop support • Dual monitor support ◆ Exclusive employee benefits for the VAF Dog team • 50% employee discount on our online store ◆ The longer you stay, the greater the benefits • Long-term service rewards for 3, 5, 7, and 10 years • Paid leave and vacation allowance provided

Preferred Visas

Benefits

Cover Letter

Required