[휩드 WHIPPED] Contents Marketer (US)

Job Description

[Team Introduction] The North American Business Team is dedicated to growing innovative Korean beauty brands into global brands in the North American market. Having entered premium distribution channels such as Sephora and Amazon, we are focusing on creating authentic brand stories that resonate with North American consumers, going beyond simple sales. Our mission is to promote the value of Korean beauty to the world through content centered on TikTok and Instagram, and to build deep connections with local communities. [What Can You Gain from This Position?] - Experience in developing storytelling content strategies that combine data and creativity - Growth into a global brand marketer leading the North American market [Key Responsibilities] Designing all digital touchpoints to help brands establish themselves as beloved brands in the North American market. - Content Planning and Production : Planning and producing high-quality content that spreads brand identity, focusing on global social media such as Instagram and TikTok - Performance Analysis and Optimization : Analyzing content engagement and ROAS metrics, and continuously refining strategies through A/B testing [What You'll Gain from This Role] The opportunity to take ownership across every stage of brand growth, from the ground up Hands-on experience planning, storytelling content that blends data and creativity Growth into a global marketing professional at the forefront of global market trends [Key Responsibilities] You will design every digital touchpoint needed to establish our brand as a beloved name in the North American market. Content planning & production: Plan and produce high-quality content that communicates brand identity across global social media platforms, with a focus on Instagram and TikTok Performance analysis & optimization: Analyze content engagement and ROAS metrics, and continuously refine strategy through A/B testing Integrated Online & Offline Marketing: Connect local events such as pop-up stores and promotions under a cohesive storyline to deliver a complete customer experience

Qualifications

[Qualifications] - 3+ years of hands-on content marketing experience (beauty or consumer goods industry preferred) - Don't have 3 years of experience? No worries, if you have a content portfolio or some relevant work background, I'd still love to connect. - Native or fluent English speaker required Basic Korean knowledge required; I understand, it isn’t an easy language to learn! Full fluency not necessary, but a willingness to improve is essential - In-depth understanding of social media platforms, including Instagram and TikTok algorithms and trends - Experience with data-driven decision making and performance metric analysis - Global market sensibility: ability to quickly identify trends and community nuances and translate them into content - Must be based in Seoul, South Korea

Preferred

High understanding of the North American beauty/lifestyle community and visual trends Someone who prefers rapid execution and continuous improvement over perfection

Etc

Benefits and Welfare <We are continuously developing systems that allow our members to be fully engaged.> • Annual Whipd gift certificate worth 200,000 KRW • 60% employee discount • 600,000 KRW healing allowance • 100,000 KRW gift certificate for holidays (Chuseok, Seollal) • Birthday half-day leave and bonus • Annual health checkup • Catch-up Day (Team activity support) • Refresh Day (Early departure on the first Friday of every quarter) • Flexible working hours (Arrival between 8:00 AM and 10:00 AM, departure between 5:00 PM and 7:00 PM) • 1 hour and 30 minutes lunch break • EDGE Program support (Employee Development and Growth Education) - A system to support conferences and seminars necessary for members' job duties

Preferred Visas

Benefits

Cover Letter

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Portfolio

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