Job Description

• Establishment and execution of digital marketing strategies targeting the Greater China market • Operation of Greater China social media channels such as Xiaohongshu, Douyin, and Weibo • Planning and management of platform-based marketing on platforms such as Meituan and Dianping • Collaboration with Greater China influencers and MCNs, and operation of seeding campaigns • Content planning and campaign execution targeting tourists from China and Greater China • Communication with local marketing agencies and partners in Greater China

Qualifications

• Proficient in Chinese and Korean communication (business level) • Understanding of social media and digital platforms in the Greater China region • Experience in influencer marketing or digital marketing • Experience in overseas market marketing or global marketing

Preferred

• Experience in operating marketing on Xiaohongshu, Douyin, or Weibo • Experience living in China or the Greater China region, or possessing a local network • Experience collaborating with Greater China influencers and MCNs • Experience in marketing for the tourism, beauty, or lifestyle industries

Preferred Visas

Benefits

Cover Letter

Required

Portfolio

Optional