[WHIF] TH (Thailand) Content Marketer/Designer

Job Description

• Planning and Production of Locally Targeted Ad Creative in Thailand: Directly plan and produce image, short-form, and UGC-based creatives tailored to the local language and cultural context for execution on platforms such as Meta, Google, TikTok, and X (Twitter), with the goal of attracting new users and increasing conversion rates in the Thai market. • Creative Optimization Based on Performance Data: Collaborate with the team's performance marketer to analyze the quantitative performance of creatives and identify new selling points and optimization strategies.

Qualifications

• Individuals with a high level of local understanding and competence regarding the Thai market (language, culture, trends) • Individuals proficient in content creation tools (some or all of Photoshop, Illustrator, Premiere, and After Effects) and possessing a keen sense of copywriting that gets to the heart of the matter • Individuals with business-level or higher communication skills in Korean • Individuals who prefer and enjoy rapid experimentation and feedback loops over perfect quality in the highly uncertain early-stage startup environment

Preferred

• Individuals with local experience or equivalent local understanding and capabilities • Individuals with a high level of understanding and interest in content domains such as female-oriented content, BL, and subculture • Individuals who enjoy and frequently consume content such as AI character chat, webtoons/web novels, and games • Individuals capable of residing in Korea and commuting (office work) • Individuals who are sensitive to changes, such as generative AI and short-form trends, and have experience applying these to work to improve production and operational efficiency • Individuals with experience in setting priorities with speed and rapidly running experiments to achieve results in a small team • Individuals with experience planning and managing digital advertising campaign materials targeting global audiences (Taiwan, Thailand, Japan, etc.)

Etc

*Portfolio submission is mandatory (PDF/Link) 1) Phone Screening - 2) Role & Team Interview - 3) Culture Fit Interview - 4) Compensation Negotiation (Reference Check if necessary) **The selection process and schedule are subject to change depending on company circumstances.** • 1) Phone Screening: A non-face-to-face (telephone) interview of approximately 30 minutes will be conducted with a team member to introduce the applicant and the company, as well as the applicant's experience and working style. • 2) Role & Team Interview: An interview of approximately 1 hour will be conducted with the Head of Product/Designer within the team to assess practical competencies as a designer, the ability to understand business goals and consider issues from a product perspective, collaboration skills within the product organization, communication skills, and problem-solving abilities. • 3) Culture Fit Interview: An interview of approximately 1 hour will be conducted with the CEO and Head of Strategy/Operations to assess fit with the company's mission/vision, fit with the organizational culture and working style, and collaboration skills.

Preferred Visas

Benefits

Cover Letter

Required

Portfolio

Optional