Job Description

[What We Do] - Establish and execute local marketing strategies to expand WOWPASS's market in Russia and acquire new customers. - Analyze Russian customers' travel patterns to Korea, payment environments, and consumption trends to identify customer needs and growth opportunities. - Plan and operate marketing campaigns and promotions to increase new WOWPASS issuance, service activation, and payment conversions for Russian customers. - Establish marketing strategies and plan content tailored to the characteristics of major Russian digital platforms and social media channels, such as Telegram, VK, and Yandex. - Identify and manage collaborations with local Russian influencers, content creators, travel-related companies, and communities. - Localize and improve all customer touchpoints, including the WOWPASS app, website, CRM messages, and promotions, from the perspective of Russian users. - Identify inconveniences and barriers to entry encountered by Russian customers during service usage and propose directions for improvement in collaboration with relevant departments. - Analyze and improve the performance of marketing activities based on business KPIs, such as new customer acquisition, card issuance, service activation, and payment conversion. - Proactively drive growth initiatives in the Russian market by collaborating with the Global Marketing Team and related departments, such as Design, Product, and Business.

Qualifications

[We Are Looking for Someone Like This] - We are looking for someone who holds Russian citizenship or has resided in Russia for an extended period, gaining experience in academic or professional life. - We are seeking someone with at least 4 years of practical experience in marketing in Russia. - We are looking for someone with a deep understanding of local Russian consumer culture, the digital environment, and the latest trends. - Experience in establishing marketing strategies and directly planning and operating campaigns targeting the Russian market is a plus. - Familiarity with major Russian social media, digital media, online communities, and content trends is a plus. - The ability to identify problems from a customer perspective and proactively propose marketing strategies and implementation plans to solve them is a plus. - Experience in generating tangible business results, such as acquiring new customers, boosting service usage, and improving conversion rates is a plus. - The ability to analyze marketing activities based on data and performance indicators and continuously improve them is a plus. - We are looking for someone capable of smooth professional communication in either Korean or English.

Preferred

[We Are Preferred Candidates] - Experience performing marketing duties or operating brands and services locally in Russia is a plus. - Experience in growth marketing for mobile apps or digital services targeting the Russian market is a plus. - Possessing a network of local Russian influencers, travel communities, media, and affiliates is a plus. - Experience in advertising and marketing utilizing major Russian platforms such as Telegram, VK, and Yandex is a plus. - Experience managing various channels in an integrated manner, including performance marketing, CRM, influencer marketing, and content marketing, is a plus. - Experience measuring and improving marketing performance using data analysis tools such as GA4 is a plus. - Marketing experience related to travel, tourism, fintech, payments, commerce, and mobile app services is a plus. - Familiarity with Korean consumption and tourism trends that Russian customers are interested in, such as Korean travel, K-Beauty, K-Food, and K-Culture, is a plus. - The ability to collaborate seamlessly in Korean or holding TOPIK Level 4 or higher is a plus.

Etc

[Visa] - You must hold a valid status of residence that allows for legal employment in Korea, or be able to acquire such a status upon hiring. - If the issuance of an employment visa (such as E-7) or a change of status of residence is required, consultation will be conducted in accordance with relevant laws and regulations and the company's capacity for support.

Preferred Visas

Benefits

Cover Letter

Optional

Portfolio

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