Job Description

“We lead the entire process, from discovering influencers to content strategy and performance analysis.” · Establishment and execution of influencer marketing strategies for the Taiwan and Hong Kong markets · Discovery of influencers, creators, KOLs, and KOCs by market, and portfolio building · Planning and operation of collaborative campaigns based on major social media channels such as YouTube, Instagram, and TikTok · Selection of influencers and setting of collaboration priorities based on product and campaign objectives · Influencer recruitment, coordination of collaboration terms, contract management, and schedule management · Designing core content messages and guidelines based on product USPs and local customer responses · Planning and operation of various PR campaigns including seeding, sponsorships, reviews, short-form content, and branded content · Review of influencer collaboration content and management of brand messaging and content quality · Analysis of the Taiwan and Hong Kong beauty markets, social media trends, and influencer activities of competing brands · Analysis of customer response and performance data by content type, and identification of areas for improvement · Establishment of repeatable collaboration structures based on high-performing influencers and content types · Communication and project management with local partners, influencers, and relevant internal departments | Expected Role “We will create an influencer marketing structure tailored to the Taiwan and Hong Kong markets and continuously refine it.” [1 Month Later] · Understanding P.CALM brand strategy, key product USPs, and target customers · Identifying major social media channels and influencer ecosystems in the Taiwan and Hong Kong markets · Analyzing the current status of existing seeding and influencer collaborations, as well as content performance · Summarizing key influencers, content types, and major areas for improvement by market [3 Months Later] · Establishing and executing influencer marketing strategies for key products and campaigns in Taiwan and Hong Kong · Building a pool of key influencers by market and systematizing collaboration priorities · Refining key appeal messages for each product and influencer content guidelines · Improving collaboration methods and budget efficiency based on performance data by content and influencer · Deriving content types and collaboration patterns capable of repeating results based on customer responses by market [After That] · Establishing annual and quarterly influencer marketing strategies and key tasks for the Taiwan and Hong Kong markets · Establishing an operational structure that organically utilizes seeding, KOCs, KOLs, and branded content according to product and campaign objectives · Building a network of key influencers and creators capable of long-term mutual growth · Proposing new growth opportunities and PR directions based on market-specific content and customer response data · Establishing operational standards that span from influencer scouting and collaboration to content management and performance analysis · Building an influencer marketing structure that goes beyond one-off viral marketing to continuously contribute to P.CALM's awareness and purchase conversion

Qualifications

“We are looking for someone who understands local markets and customers and has experience achieving results in influencer marketing.” · Practical experience in influencer marketing in Taiwan, Hong Kong, or the Greater China region · Ability to communicate fluently in Chinese · Experience in discovering, recruiting, negotiating, and directly managing collaboration campaigns with influencers · Understanding of major social media platforms such as YouTube, Instagram, and TikTok, as well as content trends · Ability to concretize product core appeals into content messages tailored to local customers · Experience analyzing performance by influencer and content to identify areas for improvement for future campaigns · Ability to manage projects by controlling the schedules and priorities of multiple influencers and campaigns · Ability to collaborate seamlessly with relevant internal departments and external partners

Preferred

“A deep understanding of the beauty market and content culture in Taiwan and Hong Kong is a plus.” · Individuals with a high level of understanding of the market and culture, such as those who have lived, studied, or worked in Taiwan or Hong Kong. · Individuals with experience in influencer marketing for beauty or consumer goods brands in Taiwan or Hong Kong. · Individuals with experience collaborating directly with local influencers, MCNs, or agencies. · Individuals who have jointly managed influencer campaigns of varying scales and objectives, such as KOLs, KOCs, or seeding. · Individuals with experience in global marketing for beauty, skincare, or consumer goods brands. · Individuals with experience improving campaigns by utilizing data on content performance, traffic, and conversions. · Individuals with experience directly building an influencer management system for a new market at a rapidly growing brand.

Etc

| This is the position with these conditions Employment Type · There is a 3-month probationary or intern contract period following hiring confirmation. · We will review whether to convert to a permanent position, extend the contract, or terminate the contract based on the evaluation results. Working Hours · 08:30 ~ 09:30 / 17:30 ~ 18:30 (Flexible working hours) Work Location · 4F, Hongwoo Building, 15 Yeoksam-ro 8-gil, Gangnam-gu, Seoul | The Joining Journey · During the document screening, we focus on reviewing the roles you have performed related to the job and your strengths. · There is no set application format; please submit your application in a format that best showcases you. · Depending on the results of the document screening, we may request an assignment or additional materials. · Results will be notified to successful candidates within 3 weeks of the application date. (No separate notification will be provided in the event of failure.) · A working-level interview will follow, and an executive interview may be added depending on the interview results. · Compensation negotiations will take place upon hiring confirmation. The start date will be determined after consultation, taking into account the department's situation and the applicant's schedule. ㅣ Please note when applying! · Applicants eligible for employment protection, such as registered persons with disabilities and veterans, will be given preferential treatment in accordance with relevant laws. · If false information is found in the submitted documents, employment may be cancelled. · This job posting may be closed early once recruitment is complete.

Benefits

Cover Letter

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Portfolio

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