Growth Marketer for Global AI-Driven Plant Care Service

주요 업무

We are looking for a proactive and results-oriented Growth Marketer to attract plant enthusiasts worldwide. This role involves identifying various plant hobbyist segments and subcultures, cataloging relevant online communities for each group, engaging with them, and promoting our services through content sharing. • Segment global plant enthusiast audiences based on their purchasing behaviors and interests. • Identify and compile a list of relevant online communities for each segment. • Define the primary types of content and conversation topics consumed within each community. • Develop content strategies tailored to introduce our service, Plantingo, to each community. • Create and post engaging content to drive user acquisition and awareness of our service. • Identify content creators (e.g., YouTube, Instagram) who would benefit from using our platform and craft compelling offers to encourage their participation. • Collaborate with content creators, with the option to engage in paid partnerships if necessary.

자격 요건

• Originates from North America, Australia, or Europe. • Has experience with plant care or grew up in a plant-loving household. • Experienced in organic content marketing and community-driven engagement (non-paid marketing).

기타

• Candidates should state their salary expectations during the interview. • Final compensation will be confirmed upon hiring. [About the company] groo inc. is offering AI driven personalized plant care service. We've been developing a Vision AI - plant identifier, diagnosis, and AI plant care expert using LLM. This year, we're going to incorporate our developed technologies into "PlantiGo," a global service for everyday plant enthusiasts, and enhance our capabilities in agricultural machinery autonomous driving and smart farming with weed recognition and crop growth monitoring vision AI, growing into a global agtech-based technology company.

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