Job Description

• Providing game company marketing optimization solutions and campaign operation • Designing, setting, and operating customized campaigns tailored to the game company's marketing goals • Achieving efficient results through real-time monitoring and performance optimization during campaigns • Supporting the entire marketing cycle from pre-orders to user acquisition (UA) and retention campaigns • Analyzing performance and deriving improvement measures based on key indicators (CPI, ROAS, Retention, etc.) • Establishing and executing data-based KPI optimization strategies • Establishing a foundation for continuous cooperation by building long-term relationships with major game companies and agencies in Japan • Discovering re-sell, up-sell, and cross-sell opportunities to increase advertising sales and improve partner satisfaction • Proposing platform improvement directions based on partner and user feedback • Supporting UX improvement and introduction of new features in cooperation with internal teams

Qualifications

• Deep interest and understanding of mobile games: Someone who has an interest in mobile game trends and various genres, and understands the psychology and behavioral patterns of game users • Data analysis capabilities: Someone with data analysis capabilities that can analyze marketing performance data and derive insights • Customer-centered thinking: Someone who prioritizes the success of customers (game companies) and is interested in building long-term relationships • Communication skills: Someone who can smoothly cooperate with internal teams (development, marketing, sales) and proactively communicate with customers • Japanese language skills: Someone who is Japanese or has native-level communication skills. Someone who has a high level of understanding of Japanese culture or has experience living in Japan

Preferred

• Performance marketing experience: Experience in advertising execution and improving key performance indicators such as CPI, ROAS, and Retention • Experience in improving marketing campaign performance: Experience in solving problems during campaign execution and improving performance through optimization work • B2B sales experience: Experience in B2B sales targeting game companies or IT companies, or experience in leading cooperative relationships with clients • Project management experience: Experience in successfully completing projects by collaborating with various teams • Game user: Experience in games, enjoying games of various genres, and understanding user experience well • Cross-sell / Up-sell experience: Experience in suggesting additional solutions to existing customers and increasing sales

Etc

[GNA COMPANY] GNA Company is servicing an Android app called ‘Playio’, a gamer-only platform that provides marketing optimized for the needs of game companies. From game pre-registration to post-launch growth, we are conducting game marketing campaigns with Playio’s own marketing solutions. We aim to provide a platform service that provides the best benefits to game-loving users and add value to various game entertainment experiences. We are servicing in Korea, the US, Japan, and Taiwan. [Playio] Best Value for Gamers Playio dreams of a world where gamers are treated fairly and respected, and the value of games. Through collaboration with over 200 partner companies including Nexon, NC, Netmarble, Neowiz, and Moon Active, more than 10,000 games have been introduced, and over 3 million cumulative users have downloaded over 10 million games. Following the Android app, we are about to launch an iOS app.

Preferred Visas

Benefits