Establishing a global brand strategy

Job Description

This team develops Hyundai Motor Company's global brand strategy and manages its competitiveness. Based on a deep understanding of brand architecture and vision, they contribute to enhancing global brand value by communicating a consistent brand message and story across global markets. They also assess the company's brand competitiveness across all global regions and systematically develop strategies to enhance competitiveness. ■ Establishment of a Global Brand Strategy · Establishment and operation of Hyundai Motor Company's global brand strategy (including key overseas regions such as North America and Europe) - Establishment of a brand vision/direction system and establishment of a global expansion strategy - Enhancement of brand positioning and identity system, and development and management of brand messages/stories · Establishment of a brand-based response strategy for future industry trends · Proposal of solutions for key brand issues and decision-making support ■ Global Brand Competitiveness Diagnosis · Establishment and monitoring of brand competitiveness evaluation indicators for global brand governance management (including key overseas regions such as North America and Europe) - Operation of an annual survey for global competitiveness assessment and management of key indicators/data - Establishment of key brand initiatives by global and regional based on brand assessment results · Operation of a global brand value assessment and promotion implementation ■ Support for the establishment of regional brand strategies · Support for the establishment of regional brand strategies (including key overseas regions such as North America and Europe) in conjunction with key regional business initiatives (Including overseas regions) 　· Global-regional brand strategy alignment and marketing strategy support through overseas region/corporate collaboration (including key overseas regions such as North America and Europe)

Qualifications

- A bachelor's degree or higher - Five or more years of experience developing global brand strategies (global strategy development experience, including key overseas regions such as North America and Europe, is required) - Business English communication skills

Preferred

- Experience in global brand strategy at a global consulting firm or global corporation - Possess English proficiency capable of writing business strategy documents in English and leading global meetings

Etc

[Note to Applicants] - Applicants eligible for employment protection (e.g., persons with disabilities, veterans, etc.) will receive preferential treatment in accordance with relevant laws and regulations. - Applications must be submitted through the Hyundai Motor Company recruitment website. Individual applications will not be accepted. - Applications may be difficult to process due to the high volume of applicants on the application deadline, so we recommend submitting your application well in advance. - If necessary, assignments may be conducted during the selection process. - The schedule may be adjusted depending on the progress of the recruitment process. - Positions listed in the job posting are subject to change and will be finalized through negotiations based on individual experience and evaluation. - For recruitment-related inquiries, please visit the [FAQs] menu on the recruitment website or use the '1:1 Inquiry' function. [Other Notes] - If you meet any of the following criteria, your acceptance may be revoked or you may be subject to disadvantages in the selection process. *If any information submitted during the application process, including the application form, is inaccurate or cannot be supported by documentation. *If regular work is impossible due to company regulations. *If there are grounds for disqualification from overseas travel (for male applicants, this includes those who have not completed or are not exempted from military service by the company-designated start date). *If, after final selection, the applicant is unable to start work on the company-designated start date. - Our company respects the trade secrets of third parties and strives to comply with relevant laws, including the Act on Prevention of Unfair Competition and Protection of Trade Secrets. Please take special care not to infringe upon the trade secrets of your former or current employer or violate your confidentiality obligations to them during the recruitment process.

Preferred Visas

Benefits