Job Description

Hello, dear applicant! We are Groovy X, connecting Korea's excellent medical services to the world. Groovy X operates a global marketing platform that breaks down the boundaries of hospital and clinic marketing. Leveraging our unrivaled expertise in Chinese-speaking platforms like Xiaohongshu, WeChat, and Douyin, Groovy X is successfully leading Korean hospitals to expand globally. We were selected as one of the "COMEUP Stars '2025" and have been recognized for our global growth potential, and have been featured in numerous major media outlets, garnering industry attention. With a youthful and trendy aesthetic, we are setting a new standard for K-Medical Beauty. [Why Groovy X?] 1. We collaborate with over 100 aesthetic medical hospitals and clinics in Korea, earning recognition from both clients and customers. 2. We provide a platform to provide better services to our customers. 3. We are leading the Greater China market, including China and Taiwan, and aim to become the world's No. 1 aesthetic medicine platform. [Position Introduction] The IMC team is a strategic partner who proactively develops strategies and creates tangible business impact through marketing that collaborates with us to create success stories. This recruitment is seeking a key member to drive growth in the rapidly growing aesthetic medicine markets of China, Taiwan, and Hong Kong. Please apply according to your area of ​​expertise, either Performance Marketing or Influencer Viral Marketing (PR), and we will offer you the optimal position through an interview. [Recruitment Category] *When submitting your application, please highlight the area of ​​expertise that best suits your strengths. [Track A] Performance Marketing (Performance) • Mission: Maximize ROAS and drive sales through data-driven media operations. • Key Tasks: - Set up and operate paid media advertising, including Meta (Instagram/Facebook), Xiaohongshu, and Douyin. - Track performance indicators (CPA, ROAS, CTR) by creative and target audience. - Analyze the latest algorithms for each medium and implement organic reach optimization strategies. [Track B] Influencer & Viral Marketing (Viral/PR) • Mission: Plan seeding and content that captures the target customer's purchase journey (funnel). • Key Tasks: - Identify, recruit, and collaborate with influencers/experience groups targeting China, Taiwan, and Hong Kong. - Plan storyboards and seeding scenarios reflecting country-specific customer insights. - Collect reviews from influencers/experience groups and utilize them as secondary marketing assets (advertising materials). [Job Title and Role] * Depending on the applicant's experience and capabilities, the position will be either "Lead" (Vice Team Leader) or "Manager" (Team Member). ① Lead (Associate Manager level / 3+ years of experience recommended) • Lead the IMC team and contribute to its growth. • Develop media mix strategies and optimize budget portfolios for each medium. • Manage IMC team project schedules and performance. • Lead communication with clients and related departments. ② Manager (Team Member level / Entry-level ~ less than 3 years of experience) • Plan and produce "Impact materials" with a trendy sensibility. • Monitor the performance of assigned media/influencers and address operational issues. • Generate tangible results (traffic/conversion) through fast and thorough execution.

Qualifications

[Qualifications] • Common Requirements: - Education: University degree (4 years) or higher - Must be from China/Taiwan/Hong Kong or have experience studying or living abroad (must be able to communicate effectively in business) - Must have a strong understanding of social media channels (Xiaohongshu, Instagram, Douyin, WeChat, etc.) - Must have experience executing advertising campaigns or collaborating with influencers - Must have experience operating agencies or outsourcing - Must have experience not only in planning but also in directly executing and producing results (output).

Preferred

• Preferences: - Applicants with an interest in or understanding of the aesthetic medicine and healthcare industries - Applicants with excellent design and video editing tool skills - Foreign nationals must hold an F visa or meet the eligibility requirements for a work-related visa

Etc

[Selection Process and Guidelines] • Selection Process: Document Screening > Job and Culture Interview > Compensation Negotiation > Final Acceptance - During the interview process, we will discuss the position where the applicant will shine most, based on their capabilities. • Required Documents: Resume, Portfolio (Required) - When submitting a portfolio, please clearly describe your contributions (planning/operations/performance, etc.).

Preferred Visas

Benefits

Cover Letter

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